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For Urban Marketers
Urban Call keeps you informed about resources and trends in urban marketing. Now get information you can use every month — sign-up for Urban Call Briefs delivered to your desktop.
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Work with SMSi to gain access to the most dynamic growth segments in America — urban, ethnic markets.

SMSi offers a complete portfolio of retail merchandising services, including free product sampling, field execution, custom-published supplements, and in-store marketing targeted to women and men, families, teenagers, and urban consumers. Our marketing specialists execute large-scale national promotions, call on 6,000-8,000 retail urban accounts per month, conduct thousands of in-store merchandising programs, and deliver millions of samples to urban consumers every year.

SMSi penetrates the market with grass-roots networks that reach people in their neighborhoods, at church, at school, at entertainment venues, and at beauty salons and barbershops.

Whether your need is for free product sampling, retail merchandising, consulting, or information distribution, SMSi can tailor a program for you. Click on one of the buttons above to learn how SMSi can help you tap into the fastest-growing retail market today.

SMSi's headquarters is located in Winston-Salem, North Carolina. The firm has field marketing managers and bilingual merchandising representatives in the Top 20 African American and Hispanic markets nationwide.


The People behind SMSi

SMSi Partners:
Joseph R. Lawrence, Sandy Miller Jones, Lafayette Jones


Sandra Miller Jones, Lafayette Jones, and Joseph Rodney Lawrence, publishers of Urban Call and executive partners at SMSi, have dedicated their careers to targeting niche markets. Sandra Miller Jones holds an MBA from the Kellogg School of Management at Northwestern University and is a former marketing manager for Quaker Oats. Lafayette Jones is a former executive with Proctor & Gamble, Johnson Publishing, ConAgra Foods and Kraft Foods. Joseph Rodney Lawrence has been a marketing executive with Leo Burnett Advertising, McDonalds, Sears, Johnson Publishing and Soft Sheen products. The partners' in-depth knowledge and contacts in the manufacturers and marketing industries are the guiding forces behind SMSi and Urban Call.


SMSi — bringing companies and families together in a very special way.™
Uniendo a compañías y familias de una maner muy especial.™

Segmented Marketing Services, Inc.
4265 Brownsboro Road, Suite 225
Winston-Salem, NC 27106-3425
Tel. 336.759.7477
Fax. 336.759.7212