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For Urban Marketers
Urban Call keeps you informed about resources and trends in urban marketing. Now get information you can use every month — sign-up for Urban Call Briefs delivered to your desktop.
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Urban Call: The Magazine for Urban Retailers and Businesses

Reach more than 100,000 urban retailers with only one call . . . Urban Call. The first and only trade magazine dedicated to meeting the needs of urban retailers.

Urban Call delivers timely, useful information to the owners and managers of small and large urban retail businesses across the country.

Who reads Urban Call?
Our readers include retailers, jobbers, cash & carry distributors, wholesalers, buyers, and marketers whose businesses are increasingly influenced by urban consumers. These people decide what products and promotions are authorized, sold and displayed in their stores--a cross-section of mom & pop shops, bodegas, mass merchandisers, independents and inner-city chains, as well as discount, drug, convenience stores, and discount chains.

Why Do You Need Urban Call?
Today, ethnic urban consumers now comprise the fastest growing consumer group in the country. African Americans, Hispanics and Asians now represent 25 percent of the U.S. population. This growth in numbers comes with a major growth in spending power. Today, the combined spending power of African Americans, Hispanics, and Asians exceeds $1 trillion annually.

This fact makes one thing very clear: What these groups decide to buy or not buy will impact your business at the bottom line. Urban Call can help you meet the challenge of building inner-city retail distribution and retailer awareness.




Segmented Marketing Services, Inc.
4265 Brownsboro Road, Suite 225
Winston-Salem, NC 27106-3425
Tel. 336.759.7477
Fax. 336.759.7212